Email Marketing and the Importance of Security Karen Cruz writes on September 7, 2017 Reading Time: 4 Minutes Beyond Share 0 With marketing becoming largely digital, email in particular has become a huge driver for generating more leads, conversions and
2019-05-28
Who reigns supreme in marketing? Television commercials, email, or social campaigns? Think about it. When was the last time you saw a television commercial that was really memorable or inspired you to make a purchase? In fact, maybe you aren’t seeing many
2019-05-27
There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more
2019-05-26
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why
2019-05-25
Triggers: Triggers to take action can either be external or internal. External triggers are the stuff of direct marketing: emails, push notifications, SMS messages, etc. By contrast, internal triggers occur when a product becomes tightly coupled with a
2019-05-25
Perhaps you’ve noticed amazing email campaigns that have graphics featuring a lot of movement. Would you like to do the same in your in your next email send? Creating moving graphics is a piece of cake. I will show you here how to create videos and add
2019-05-25
Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging
2019-05-24
Effective email marketing for colleges and universities is becoming an increasingly hot topic as the state of higher ed evolves, along with its ever-changing student base. The number of students enrolled in fall 2018 was 19.9 million In fall 2018, 19.9
2019-05-23
While 2017 was a splendid year for the Email Marketing industry, 2018 is expected to be nothing less trendy. With interactivity, smart personalization, machine learning, and gamification to be more prominent in the coming year, there are no doubts that emails
2019-05-23
