The Email Savant Series: Tips for Creating Sticky Email Content Written by Mark Vogel If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages and taking your
2019-05-30
Even though email campaigns can be personalized and sent to readers with specific interests, it can be difficult to create sales if your subscriber isn’t interested. Fortunately, Facebook Ads offer a great way to grow your email list to get subscribers who
2019-05-29
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver
2019-05-29
Newsletters are a staple in the email marketing world because they simply work. When business owners were asked what kinds of emails they send, newsletters topped the charts, followed by promotional and welcome emails. Why have newsletters stood the test of
2019-05-28
Email Marketing and the Importance of Security Karen Cruz writes on September 7, 2017 Reading Time: 4 Minutes Beyond Share 0 With marketing becoming largely digital, email in particular has become a huge driver for generating more leads, conversions and
2019-05-28
Who reigns supreme in marketing? Television commercials, email, or social campaigns? Think about it. When was the last time you saw a television commercial that was really memorable or inspired you to make a purchase? In fact, maybe you aren’t seeing many
2019-05-27
There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more
2019-05-26
Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why
2019-05-25
Triggers: Triggers to take action can either be external or internal. External triggers are the stuff of direct marketing: emails, push notifications, SMS messages, etc. By contrast, internal triggers occur when a product becomes tightly coupled with a
2019-05-25
