Email marketing, when done correctly, has the potential to be one of the most effective and persuasive forms of marketing. Despite this, most companies don’t implement email marketing strategies in the right way, and in return, they don’t generate the
2019-07-25
The retail industry has entered a phase of transformation. It began slowly about a decade ago, with Linens & Things closing in 2008, Circuit City in 2009, Blockbuster in 2010, and Borders in 2011. Now, it seems like every other day we hear news of yet
2019-07-19
Email marketing is amazing. In 2017,54% of the entire planet had an email address. That means there are more people with an email address than there are people who have a Facebook account. And while Facebook is a good way of reaching your audience and
2019-07-18
A Customer Relationship Management (CRM) system is at the heart of every marketing strategy. It helps you keep track of customer information, sales history, and product information, as well as organize customer reminders and callbacks, schedule staff hours,
2019-07-16
Small businesses face many challenges with their digital marketing. They generally have smaller budgets, fewer resources, and weaker brand recognition. One of the best ways small businesses can compete with larger brands is by generating more organic
2019-07-15
The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online
2019-07-14
What does it mean to be an empowered marketer? Let's start with the definition of empowerment. The Oxford English Dictionary tells us it is "The process of becoming stronger and more confident, especially in controlling one's life and claiming one's
2019-07-14
Working with an email marketing agency is much more than asking someone to just design you a new email. We can take everything from design, HTML build, social assets and strategy development off your hands. Here are some reasons we think a kick-arse email
2019-07-13
When it comes to email marketing, many involved in the creation of fresh, engaging and original content will be familiar with the challenges of constantly coming up with new ideas. This is especially true in an age where cutting through the noise is becoming
2019-07-11
