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6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers

6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers

Digital marketing has completely changed the face of business. Most of the transactions that people make today are online. The first currency people use is time. The second one is attention. Lastly, once they used their time to pay attention, they’ll use

Best Practices and Tips for Emailing a Recruiter in 2019

Best Practices and Tips for Emailing a Recruiter in 2019

As a working professional, you’ve probably considered looking for new job opportunities at one time or another. When you hear talk of how amazing certain companies are to work for, it can definitely seem like the grass is greener on the other side of the

4 Email Marketing Mistakes You Need to Avoid

4 Email Marketing Mistakes You Need to Avoid

Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your

Tips From Email Marketing Experts On Reducing Unsubscribes

Tips From Email Marketing Experts On Reducing Unsubscribes

 Do you send out the same generic email to one and all in your list?  Do you bombard your subscribers with too many emails?  Is sending relevant content to your subscribers a priority for you?  Do you care to take feedback or ask preferences of

How To Optimize Your Email Campaigns for Better Conversion

How To Optimize Your Email Campaigns for Better Conversion

Email marketing is the bread and butter for most of the marketers when it comes to engaging with their prospects and customers. Emails can be segmented, personalized and automated while maintaining the relevance to the conversation going with the customer.

Guide: 9 Emails Every Email Marketer Should be Sending

Guide: 9 Emails Every Email Marketer Should be Sending

Securing the express approval from customers to use their quotes, feedback, and photos is important. Consider your design These emails are more fun and less informational, so you want something that stands out. Highlight the best quotes you can find, include

10 Eye-Opening Email Marketing Stats You Need to Know

10 Eye-Opening Email Marketing Stats You Need to Know

With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use email marketing to reach their audience and drive

Top 5 Email Marketing Automation Triggers You Should Know

Top 5 Email Marketing Automation Triggers You Should Know

Over the years, marketers continued to use “spray and pray” email marketing tactics. The basic idea is to create a killer email list, send out the same message to the masses of people, hope and pray that someone will notice them and their hard work will

Phrasee reveals how artificial intelligence will change marketing - CityAM

Phrasee reveals how artificial intelligence will change marketing - CityAM

We’re all aware that artificial intelligence (AI) is predicted to transform every sector of the economy, and marketing is no exception. Already, the industry is using this new technology to analyse data or give product recommendations to customers. Of