Email marketing is the bread and butter for most of the marketers when it comes to engaging with their prospects and customers. Emails can be segmented, personalized and automated while maintaining the relevance to the conversation going with the customer.
2019-08-21
Securing the express approval from customers to use their quotes, feedback, and photos is important. Consider your design These emails are more fun and less informational, so you want something that stands out. Highlight the best quotes you can find, include
2019-08-15
With limited marketing dollars in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use email marketing to reach their audience and drive
2019-08-12
Over the years, marketers continued to use “spray and pray” email marketing tactics. The basic idea is to create a killer email list, send out the same message to the masses of people, hope and pray that someone will notice them and their hard work will
2019-08-09
We’re all aware that artificial intelligence (AI) is predicted to transform every sector of the economy, and marketing is no exception. Already, the industry is using this new technology to analyse data or give product recommendations to customers. Of
2019-08-07
Email marketing, when done correctly, has the potential to be one of the most effective and persuasive forms of marketing. Despite this, most companies don’t implement email marketing strategies in the right way, and in return, they don’t generate the
2019-07-25
The retail industry has entered a phase of transformation. It began slowly about a decade ago, with Linens & Things closing in 2008, Circuit City in 2009, Blockbuster in 2010, and Borders in 2011. Now, it seems like every other day we hear news of yet
2019-07-19
Email marketing is amazing. In 2017,54% of the entire planet had an email address. That means there are more people with an email address than there are people who have a Facebook account. And while Facebook is a good way of reaching your audience and
2019-07-18
A Customer Relationship Management (CRM) system is at the heart of every marketing strategy. It helps you keep track of customer information, sales history, and product information, as well as organize customer reminders and callbacks, schedule staff hours,
2019-07-16
