For retailers of all sizes, email marketing can be an incredibly powerful tool. But for independents with time-poor teams, constantly coming up with fresh, engaging and original content for these campaigns can be a real challenge. This is especially true in
2019-07-08
Did you know that it’s been 47 years since Ray Tomlinson sent the very first email via ARPANET? The message was a test email and said something to the effect of “QWERTYUIOP.” Over the years, we’ve seen marketers take this beautiful tool and use it
2019-07-05
Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channels of
2019-07-04
Article first published in March 2018 and updated in June 2019 Most marketers have heard about the rise of interactive content. Interactive content includes anything that your consumers click on, swipe, or interact with. According to Martech Advisor,
2019-07-04
Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already built up a contact list full of email addresses from people who’ve
2019-07-04
Even though social media platforms take the cake in terms of digital communication, email still remains a pivotal part of the equation. No matter the scale of your business or the industry you operate in, email marketing can still make a difference for your
2019-07-02
Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they do
2019-07-01
Kevin George9 min read Partner posts March 26, 2019 Expert tips on how to ease your email production workflows Have you ever received an email where the images would not open or the design was such that the text would overlap when you opened it on a mobile
2019-06-30
Online reviews are my go-to for everything. Whether I’m exploring a new city and searching for a good restaurant, looking for reliable home services, or a new ecommerce store to shop from — I browse online reviews before making a decision. I trust
2019-06-30
