Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits
2019-10-13
Email marketing trends 2020 By Lewis Dormer 09 Oct, 2019 Essential Explore our Digital Marketing Strategy and Planning Toolkit It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified
2019-10-11
Around 39% of the world’spopulation is currently using social media. The most popular social media platforms include Facebook, Instagram, and LinkedIn, with 2.4 billion, 1 billion, and 300 million active monthly users respectively. Creating a presence on
2019-10-10
As a marketer myself, now and then I need some email marketing stats to prove my point, whether it's writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for the
2019-09-23
You’ve put a lot of time, money, and effort into your marketing campaign. You’ve studied and implemented segmentation, automation, and even some personalization. You and your marketing team have all of the email marketing techniques and strategies down
2019-09-22
Increasing conversions for your website requires a great deal of effort and, there’s nothing more irritating than finding out someone just visited and “bounced off” without doing anything on it. In this article, we’ll show you how to set up your
2019-09-20
5 Things email marketers have "always done this way" By Elliot on September 16, 2019 • Email Marketing "We've always done it this way" is one of the most dangerous phrases in marketing — but thanks to quick turnarounds and limited resources, it's often a
2019-09-18
Last month’s opportunity to deliver the opening keynote address at the fourth annual Email Innovation Summit helped me bring together many of the principles that have guided me in my own marketing journey. What I’ve learned is that it’s not enough just
2019-09-16
Every step along the customer journey should have an element that influences a shopper toward a purchase, whether that’s a beautiful product image or enticing discount. And once those shoppers become customers, you can make them part of that sphere of
2019-09-14
