Increasing conversions for your website requires a great deal of effort and, there’s nothing more irritating than finding out someone just visited and “bounced off” without doing anything on it. In this article, we’ll show you how to set up your
2019-09-20
5 Things email marketers have "always done this way" By Elliot on September 16, 2019 • Email Marketing "We've always done it this way" is one of the most dangerous phrases in marketing — but thanks to quick turnarounds and limited resources, it's often a
2019-09-18
Last month’s opportunity to deliver the opening keynote address at the fourth annual Email Innovation Summit helped me bring together many of the principles that have guided me in my own marketing journey. What I’ve learned is that it’s not enough just
2019-09-16
Every step along the customer journey should have an element that influences a shopper toward a purchase, whether that’s a beautiful product image or enticing discount. And once those shoppers become customers, you can make them part of that sphere of
2019-09-14
The human touch is both a blessing and a curse for an email marketer. On the one hand, creating and sending email marketing campaigns (aka email blasts) can be effective at reaching and engaging with large audiences. But on the other, as with all humans, we
2019-09-11
Email will always be one of the most cost-effective methods of B2B marketing. Everyone knows this however, so your potential clients are inundated with email marketing on a daily basis. As a result, many businesses still see low response rates, with the
2019-09-08
Email marketing automation is all the rage right now. Being able to set up a multi-email or multi-channel campaign and have it triggered automatically based on an action, a prospect, or customer offers real efficiency. But a lot of companies try to jump
2019-09-06
Today’s marketers wear a lot of hats. They’re content creators and data miners. Social media mavens and email experts. SEO researchers and influencer investors and anything else that they need to be in order to help their brands stand out in the right
2019-08-27
When you hear the word content, what comes to mind? Do you think about blog posts, listicles, and guides on your website? If so, you’re not wrong. However, there is more to content than what’s under the blog button neatly tucked away on your homepage.
2019-08-27
