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5 B2B Brands Innovating with AR & AI Marketing

5 B2B Brands Innovating with AR & AI Marketing

Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR

Three KPIs to Track the True Health of Your Email Marketing Efforts

Three KPIs to Track the True Health of Your Email Marketing Efforts

Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just... happened. The next morning, you logged in again. This time, your balance

10 Email Marketing Commandments of Crowdfunding | Enventys Partners

10 Email Marketing Commandments of Crowdfunding | Enventys Partners

Throughout the lifecycle of your campaign, email marketing can serve as a great tool to support your efforts. However, it’s important to keep in mind that no matter how creative your crowdfunding emails are, they can’t generate conversions for a campaign

Employing Artificial Intelligence in Email Marketing (Without Getting Creepy)

Employing Artificial Intelligence in Email Marketing (Without Getting Creepy)

You buy a pink evening gown from a retail website. Within a few hours, you receive an email that showcases matching stud earrings and heels to go with it. Wouldn’t you be tempted to buy those too? That’s exactly how artificial intelligence (AI) works.

How to Plan Your Email Marketing Campaign When You Have Tight Deadlines

How to Plan Your Email Marketing Campaign When You Have Tight Deadlines

Email Marketing 4 MIN READ With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges

5 Steps for an Effective Email Marketing Audit

5 Steps for an Effective Email Marketing Audit

Are you getting maximum utility out of youremail marketingefforts?  Most likely, the answer is no. Regularly checking up on yourconversion ratesis one way to confirm that your efforts are working, but in order to obtain a truly big-picture view of how well

60% of B2B marketers lack funding for digital transformation | Smart Insights

60% of B2B marketers lack funding for digital transformation | Smart Insights

60% of B2B marketers lack funding for digital transformation By Content Partner 29 Oct, 2019 Essential Explore our Digital Marketing Strategy and Planning Toolkit Aspiration for better digital experiences is never the problem but buy-in and execution can

6 Ways To Send Emails Your Customers Will Love

6 Ways To Send Emails Your Customers Will Love

6 Ways To Send Emails Your Customers Will Love By Chris Hexton on October 11th, 2016 in Email Marketing | 193 comments Total: 1.5K 308 666 This post was originally published in 2014, but we gave it a refresh. Since launching the Unbounce Marketing Blog, this

8 Ways to Optimize Your Email Marketing Automation

8 Ways to Optimize Your Email Marketing Automation

Category : Email Marketing Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already,