How can you apply forward-thinking to crafting your upcoming digital campaigns? Even though the industry is over 40 years old, there’s no shortage of email marketing predictions for 2020. Each new year comes with its own set of trends to follow. It’s
2020-03-12
Email has the highest return on investment of any type of digital marketing, with some senders seeing results as high as $42 for every dollar spent according to the DMA.However, the only way to generate ROI is to have an email program that is converting
2020-03-09
Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or
2020-03-02
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing
2020-02-28
Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though most marketers are drawn towards email marketing owing to claims of getting $34 in return for every $1 spent
2020-02-26
With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect
2020-02-16
A Customer Relationship Management (CRM) system is at the heart of every marketing strategy. It helps you keep track of customer information, sales history, and product information, as well as organize customer reminders and callbacks, schedule staff hours,
2020-02-15
Running a small business means keeping track of dozens of moving parts and wearing multiple hats. Of the various components that demand attention, acquiring new customers is among the most critical. Enter email marketing, which remains an integral way to
2020-02-14
Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge ROI,
2020-02-14
