Incorporating social media in your marketing campaigns can help you experience a number of benefits. Not only are social media platforms used by millions of users from all around the world, they can also help you run your marketing campaign in a much more
2020-05-04
No one likes a boring email hitting their inbox. If you want to keep your marketing fresh and your subscribers engaged, you’re going to need to make an effort toupdate your content— and yourcontent strategyregularly. We’re all sending a lot of emails.
2020-05-03
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year. Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with
2020-04-30
I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. There’s no magic ‘threshold’ on
2020-04-19
This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before
2020-04-13
Are you a business owner actively utilizing emails in the marketing strategy? I am pretty sure you dread the thought of your email marketer or campaign manager going on a vacation. On the other side, if you are an email marketer, you are scared to approach
2020-04-09
How should your company be using email marketing during the COVID-19 pandemic? Email0 In my 20 years working in the email marketing industry, I’ve never seen such a roller coaster approach to companies using email. A few weeks ago, many companies were
2020-03-30
Without content, your customers won’t find you, and without customers, your business won’t take off. Content marketing is an important part of any marketing strategy. It has a powerful impact on WordPress SEO and shapes your company’s brand image. It
2020-03-17
Contact management isn’t always as easy as pie. Every business owner knows that it takes a tremendous amount of hard work for your business to succeed, and it doesn’t get any easier as you grow. In fact, as you scale, you can come across problems in
2020-03-15
