In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing
2020-02-07
6 steps to create data-driven content strategy Learn how to include search data into content creation and optimization. “Online content should win hearts and machines.” In this practical webinar, we’ll look at: - How to create content that meets the
2020-02-01
Why do solo professionals fail? All too often, it’s because they don’t run the business side of their businesses effectively. Simply being good at what you do is not enough. You have to manage the basic functions of your business as well. The marketing,
2020-01-30
Email marketing is very much alive and kicking. Although marketing channels have got quite advanced, the power of email is here to stay. It has become an effective way to drive conversions and bring sales. The reason for its popularity is that it can
2020-01-29
Sharing infographics on Pinterest and Instagram makes sense, given that these platforms are specifically designed for sharing visual content. For these networks, you can simply pin or upload your infographics and they’ll easily be visible to your intended
2020-01-26
Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly the goal when it comes to email marketing, making your way into someone’s inbox is often a lot easier said than done —
2020-01-21
It's worth remembering when reading this article that the smartphone is already the number one device for accessing online services globally. Even in mature markets like the United States and Europe, where huge swaths of the population access the Internet
2020-01-19
Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at
2020-01-17
Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best results. Far too often, companies take on a business-as-usual approach, with everyone
2020-01-11
