Optimize your email marketing program by testing its functionality with these strategies. Test, test, test – it’s a mantra within the email marketing industry. But often marketers find themselves at a loss for what to test. Here are some tips for
2021-10-22
Social media networks are a major resource for both small and enterprise-level businesses when promoting their brands, interacting with customers, andintegrating with their email marketing campaigns. But with so many social media sites out there, which ones
2021-10-21
Ever since we added the "email embed" feature in Wistia, people have been asking if there's a way to make videos play inside of emails. Unfortunately, historically there's been really poor support for video playback directly in email. But as of late, the
2021-10-21
Holistic Live! Circle - Personalisation in Email Marketing By Jaicee Matthews, Pure360 Holistic Email Marketing, in partnership with Pure360, hosted an intimate invite-only roundtable discussion with leading brands to understand their challenges &
2021-10-18
Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and
2021-10-18
The best way to succeed at email marketing is to use all of the tools available to you. But, the truth is, many businesses get comfortable with a certain email routine and stick with it. They overlook some of the best tools they have at their disposal because
2021-10-14
Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, according to a study by Ripl, a provider of mobile application software. When respondents were asked about
2021-10-13
B2B Marketing B2B the movie 4: Bridget Bones’s To-Do List I know for a fact that many B2B marketers are quietly worried about keeping up with the ever-increasing number of skills required to succeed in their roles. Skills gaps and ‘getting left behind’
2021-10-09
Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you
2021-10-09
