No matter what your business, thanking your customers and clients goes a long way towards building brand loyalty. The process of following up with a customer after a purchase not only shows your appreciation but also helps with customer retention. It costs
2021-11-20
Sign Up Content Management / Monitoring You've got a Wordpress blog. You've got an email campaign. Now all you need are subscribers. Install an email sign up form on your blog from right inside your WordPress dashboard. Rainmaker is a complete content
2021-11-20
You’ve taken the plunge andcreated a website for your business. Maybe you’re even getting somegood trafficeach time you release a new blog article or website page. How many of these website visits are translating into real business? The reality
2021-11-16
We all know that approval is often the very last thing you worry about when putting together an email campaign. There’s the all-important audience to identify and segment, the artisan crafted copy with the perfect tone of voice and the hand picked images
2021-11-16
Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve known Katie for a handful of years, and during that time, I’ve watched her
2021-11-14
If you really want to understand what marketing automation is all about, then you have to understand the language that surrounds it. After all, if you don’t know the difference between a CTA and a CTR, then sitting in meetings with other marketing
2021-11-13
Top Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized,
2021-11-11
If your goal is to have a strong relationship with customers and form engaged communities around your brand, leverage email! With email you can identify and communicate with customers more easily than ever. But customers can simply cut off direct
2021-11-10
Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that
2021-11-07
