82% of B2B and B2C companies use email marketing technology, making it one of the popular marketing channels out there. The reasons behind it are: ● From an ROI perspective, for every $1 spent, email marketing generates $38. ● More than 34% of the people
2022-10-10
Top Tips for Optimizing Email Campaign Performance By James Glover, CEO, Coherent Path, for MarTech Advisor Email is great, but email marketers can make it greater by focusing on relevance, variety and quality, James says. Heard it all before? James freshens
2022-10-07
What’s great email content look like, anyway? September 29, 2016 McKenzie Gregory Share this Article Google+ As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings
2022-10-07
Master Class: 3 Deliverability Secrets from Top Email Senders by Jennifer Ribble Aug 11, 2017 While it’s no longer the shiny new object in a marketer’s toolkit, email remains one of the most popular and most effective commercial channels—so reaching the
2022-10-07
There’s no better way to reach every customer than by bringing together the two giants in communication: SMS and email marketing automation. More than 5 billion people will own a mobile by 2019, while nearly 54% of the entire planet (3.7 billion) currently
2022-10-03
With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the
2022-10-03
Hundreds of retailers have filed for bankruptcy already this year, a more than 100% rise year-over-year compared to 2016. While certainly not the sole cause of the surge in retail bankruptcies this year, Amazon is often cited as a leading cause and for good
2022-10-03
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their
2022-10-01
Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want.
2022-09-30
