Because email marketers are under resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to "best practices" as silver bullets that will fix their problems or keep them on the right side the law Coupled
2022-10-20
Why Email Marketing Is The Original Form Of Social Media “The inbox is the new social network for content companies.” — Ben Koo, Bloguin Raise your hand if you’ve ever been to a conference/speaking gig/event where you see more people looking at
2022-10-18
I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and complicated so the writer or speaker can sell something, which is why
2022-10-18
Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand’s Facebook fans will see any given
2022-10-18
When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB
2022-10-18
You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in
2022-10-12
82% of B2B and B2C companies use email marketing technology, making it one of the popular marketing channels out there. The reasons behind it are: ● From an ROI perspective, for every $1 spent, email marketing generates $38. ● More than 34% of the people
2022-10-10
Top Tips for Optimizing Email Campaign Performance By James Glover, CEO, Coherent Path, for MarTech Advisor Email is great, but email marketers can make it greater by focusing on relevance, variety and quality, James says. Heard it all before? James freshens
2022-10-07
What’s great email content look like, anyway? September 29, 2016 McKenzie Gregory Share this Article Google+ As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings
2022-10-07
