Almost all B2B marketers use marketing automation to drive their email programs. But that’s not a good thing. The trouble is that “some companies fall into the trap of thinking that triggered email marketing is marketing automation,” says a study by
2022-10-26
While we all know and acknowledge that emotions impact how people make decisions, it continues to be underplayed in marketing efforts that positive emotions play a powerfully beneficial role in engaging customers. Connecting on a positive emotional level is
2022-10-21
Over the years, broadcast media like television and radio have made mass communication the norm. From nationwide advertisements to recurring commercials, marketers adopted a universal approach when it came to reaching out to their customers. Yet in today’s
2022-10-21
Because email marketers are under resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to "best practices" as silver bullets that will fix their problems or keep them on the right side the law Coupled
2022-10-20
Why Email Marketing Is The Original Form Of Social Media “The inbox is the new social network for content companies.” — Ben Koo, Bloguin Raise your hand if you’ve ever been to a conference/speaking gig/event where you see more people looking at
2022-10-18
I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and complicated so the writer or speaker can sell something, which is why
2022-10-18
Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand’s Facebook fans will see any given
2022-10-18
When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB
2022-10-18
You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in
2022-10-12
