A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your emails, plus suggestions for how different types of businesses could use each
2018-09-16
The following is a guest post from our friends at Privy. It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat yourself on the back because, hey, you averaged a 30% open rate
2018-09-16
2.Hyperfocus on creating a highly personalized customer experience 3.Capture Customer Data 4.Keep Your Brand Authentic and Consistent 5.Automate Your Campaigns 7.Use Email Marketing to Engage and Exceed Expectations Introduction The travel and hospitality
2018-09-16
2.Chapter 1: The power of owning your audience 3.Chapter 2: Converting visitors to a loyal audience 4.Chapter 3: Keeping an audience engaged on the channels you own 5.Chapter 4: Looking beyond traffic to attract advertisers 6.Chapter 5: Digital marketing for
2018-09-15
Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled newsletter keeps your audience updated
2018-09-15
In the mad chaos that is the modern inbox, you’re not just competing against other brands – you’re also competing against real people your subscribers know, like, and trust. You’re competing against their boss, who they have to pay attention to if
2018-09-15
Twitter Facebook LinkedIn If you’re an eCommerce marketer, you are in a unique position to get incredible value from email marketing. You can literally send a campaign and within minutes watch revenue come in the door as people click-through from your
2018-09-14
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of
2018-09-14
The EU’s updated General Data Protection Regulations (GDPR) will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve and simplify data protection for EU citizens and
2018-09-14
