The EU’s updated General Data Protection Regulations (GDPR) will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve and simplify data protection for EU citizens and
2018-09-14
I’m going to start this off with a disclaimer. There are no graphs in this post. There are no statistics or case studies necessary to make my point. There are case studies about everything, statistics about statistics, and graphs graphing the smallest
2018-09-13
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff. At
2018-09-13
If you’re like most marketers, you rely on email marketing to drive results for your business. One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive
2018-09-13
Does your business have salespeople whose job it is to convert new leads into customers? If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy. So what are you supposed to do with
2018-09-12
While there’s the glamorous “champagne and canapes” side of organizing events, everyone who has planned a gathering of any size knows that the majority of the work is exactly that – work. With a million moving parts to coordinate, it’s easy to
2018-09-12
Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns that achieve the results they desire. But instead of turning to those with more experience, they grind away at
2018-09-12
Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. Deliverability is quite literally the ability for your email campaign to
2018-09-12
On July 1, 2014, Canada’s anti-spam legislation (CASL) went into effect. At that time, companies were given three years to meet compliance standards. With the July 1, 2017 deadline fast-approaching, we sat down with Jennifer Noyes, Lead Delivery Specialist
2018-09-11
