Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Let me repeat, we’re talking about offline
2018-09-23
As travelers crisscross the globe, they’re spending money on flights, accommodations, food, and activities. In 2016, 1.2 billion people traveled internationally and spent $1.5 trillion, according to the U.S. Travel Association. To help captivate travelers,
2018-09-23
9 key stats about the current state of marketing June 21, 2017 McKenzie Gregory Share this Article Free download: 9 slides you can use in your next presentation In our 2017 Email Marketing Industry Report , we gathered data to answer some essential
2018-09-22
For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at
2018-09-22
Professional marketers probably know that stably high open rates demand a lot of effort and creativity. The strategy to improve open rates usually includes individual content for every subscriber segment, creating a catchy and meaningful email title, regular
2018-09-21
Twitter Facebook LinkedIn With a $44 return on every $1 dollar spent, it’s a no-brainer that email marketing is a smart marketing strategy for every one your clients. But a simple Google search for “email marketing” returns pages upon pages of potential
2018-09-21
At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on you from all angles, promising you the world in a language you don’t fully understand. So how can you cut
2018-09-20
The single most honest (and infuriating) answer to nearly every marketing question is, “it depends.” That’s because there’s no one right answer when it comes to marketing. What works for one business won’t necessarily work for another. Customers
2018-09-20
Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of
2018-09-19
