Looking to accelerate sales? Attract an army of new brand advocates? Build more personalized experiences that help your customers feel more connected? Create communities around your brand? More than likely, you have a long list of marketing goals and
2018-11-16
Almost all B2B marketers use marketing automation to drive their email programs. But that’s not a good thing. The trouble is that “some companies fall into the trap of thinking that triggered email marketing is marketing automation,” says a study by
2018-11-16
While we all know and acknowledge that emotions impact how people make decisions, it continues to be underplayed in marketing efforts that positive emotions play a powerfully beneficial role in engaging customers. Connecting on a positive emotional level is
2018-11-15
Over the years, broadcast media like television and radio have made mass communication the norm. From nationwide advertisements to recurring commercials, marketers adopted a universal approach when it came to reaching out to their customers. Yet in today’s
2018-11-15
Because email marketers are under resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to "best practices" as silver bullets that will fix their problems or keep them on the right side the law Coupled
2018-11-15
Why Email Marketing Is The Original Form Of Social Media “The inbox is the new social network for content companies.” — Ben Koo, Bloguin Raise your hand if you’ve ever been to a conference/speaking gig/event where you see more people looking at
2018-11-14
I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and complicated so the writer or speaker can sell something, which is why
2018-11-14
Email. Even with all the new communication channels, email continues to have the broadest reach. For example, open rates on emails vary by industry, ranging anywhere from 17% to 27%, while only around 2% of a brand’s Facebook fans will see any given
2018-11-14
When you think of sales, you probably envision that high-pressure salesman at a used car lot. The stench of discount cologne hitting your face as that tight-gripped, over-exuberant handshake discombobulates you, rendering your Carfax reports and KBB
2018-11-14
