Testinglanding pages There’s an old saying that goes, “If you’re not testing, you’re not trying.” Ok, that’s not really true, but it should be. Testing is a crucial part of maximizing the success of your marketing, and nowhere is that more true
2019-03-01
In this humble blog post, I’m going to reveal 3 cool methods designed to help promote blogs, websites, or just about any small business. Even if your advertising budget is absolutely dismal. Or even nonexistent. First, I’d like to rant for a minute (or
2019-02-28
When it comes to email marketing, plenty of marketers and business owners obsess over A/B testing and optimizing their emails. This isimportant, but before you even get to testing and optimizing your emails, the first step is to make sure you’re sending
2019-02-28
Email marketing professionals gathered in Return Path’s Park Avenue 41st floor Headquarters in New York City for networking, food, drinks, and a lively discussion at the Email Experience Council 2017 New York City Meet-Up, and the view was
2019-02-27
Lead generation is not an easy task. Even if you have a great product, if you don’t market it well, it won’t be successful. So, what if you could actually borrow someone’s massive audience to market your own brand? Influencer marketing is a tool to do
2019-02-26
3 Ways to Convert Blog Traffic in to Sales November 15, 2017 by Mitt Ray If you are like many hard-working bloggers, you may not be sure how to convert your existing blog traffic in to sales, which is ultimately an unsustainable marketing strategy. It is a
2019-02-26
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects. Despite this, ecommerce marketers
2019-02-25
Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. But if you want higher opens, clicks, and conversions, you have to get your hands dirty and start optimizing your
2019-02-24
Right after sign up is the short and crucial time frame to establish a strong relationship with your new subscribers. This is not easy, because for subscribers, joining an email program is a bit like blind dating! The first impression has already been
2019-02-24
