Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from
2021-01-22
After the burst of COVID 19, 2020 became an unpredictable year for every one of us. This year changed the way we live by introducing many alternatives that have never been opted before. From online educational activities to online shopping experiences, people
2021-01-22
As someone who has been in a client-facing role for over half a decade, I have had the pleasure of working with a variety of clients in many different industries and geographic locations. If I could summarize what I’ve learned as a project manager in the
2021-01-21
If you want to grow your business in 2021, you need to understand the relevant trends. This means keeping up with changes to marketing tools, design elements, and technology. Here are tips from the online small business community for keeping up with trends
2021-01-19
Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow
2021-01-18
The toughest prospects lie at the bottom of the marketing funnel. The lowest rung is the stage where prospects take the action of conversion. That makes it a hot battleground. At that stage, the prospect is already aware of all their options. Marketing to
2021-01-17
Digital transformation, interconnectivity and privacy will be big trends in martech in 2021 — we established that in yesterday's post. Shifting gears, I asked marketing executives from Amplitude, Movable Ink, Segment and my colleagues at Braze what
2021-01-15
The popularity of social media videos continues to grow. Facebook researchers predict by 2021, one million minutes of video content will be viewed on Facebook every second. Researchers from Intel and Ovum worked together to determine where social media video
2021-01-13
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues. That meant a switch to more social media activity online, and a shift in behaviors — some
2021-01-12
