2021 promises to be another good year for content marketing. However, as with most digital marketing strategies, market saturation and the modern consumer’s refined digital tastes demand a constantly evolving approach. This does not mean we have to
2021-02-15
Business 2 Community Twitter Facebook LinkedIn Flipboard 0 How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. That’s why blogging for
2021-02-14
There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need toreposition the firm in the marketplace. It could be as simple as the merger of two firms or as complex as a major shift in target
2021-02-13
Artificial intelligence or AI is seeing steady growth and penetration in digital marketing. According to a Gartner survey of Chief Innovation Officers (CIOs), AI usage in marketing grew by 270% during 2018-19, and is poised to grow even more in the coming
2021-02-11
9 min read You will learn We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses , social media is handled by
2021-02-10
The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Yet, despite various drawbacks, certain marketing trends managed to thrive on the scene with great headwinds into 2021. E-commerce took off as e-commerce proliferated
2021-02-10
Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite brands from the Boston Consulting Group (BCG) includes Apple, Amazon
2021-02-10
Marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online. Digital roles in marketing are among the fastest growing in the industry, with demand for social media jobs and skills
2021-02-09
Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of
2021-02-05
