“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform
2021-01-10
The power of digital marketing needs no mention. It’s one of the cheapest yet most powerful marketing tools that can help you reach out to your target audience and boost your sales efficiently to increase your profit. But the key to being a successful
2021-01-10
The digital marketing landscape may always be in a state of constant flux with technology changing all the time, but the one thing that never changes is the need for leads to fill company’s sales funnels. And a lot of these leads come from digital marketing
2021-01-10
Like many communications directors and marketing executives for nonprofits, I know how important it is to set aside time in your schedule at the end of the year to revisit your marketing plan and brainstorm for the future. But in 2020, you might as well have
2021-01-09
Marketing has evolved from the typical, broadcasted messages to a segment of users or customers; to granular, personalized messages aimed at a particular type of customer and even to a single user. This desire for 1:1 communication with customers has
2021-01-08
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to
2021-01-08
Spend more than five minutes on the channel of your choice and you’ll find no shortage of experts clamoring for attention and boasting the secret formula to creating immediate celebrity status. This type of is attractive to new entrepreneurs, who may not
2021-01-04
Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your PDF marketing assets is proven
2021-01-04
Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings. But while
2021-01-02
