Compared to some business sectors, the hotel industry is ahead of the curve in employing digital marketing techniques. Compared to some other industries, however, hotels are still playing catch up, says Tim Peter, president of Tim Peter & Associates, a
2018-12-26
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and
2018-12-26
As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s
2018-12-26
Marketing inevitably continues its metamorphosis into digital marketing and, consequently, adopts new technology. Its application portfolio is filling out, necessitating a larger integration to optimize its effectiveness. In order to continue evolving,
2018-12-26
Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will
2018-12-25
As I started my professional career, I also started down another lifelong path of passion: bike racing. Early on, bike racing for me was all about riding, about putting in the time. The more I rode, I thought, the stronger I’ll be, and therefore the better
2018-12-24
As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other webpages
2018-12-24
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business
2018-12-24
Q: What do Entrepreneur.com, Forbes.com, Backlinko.com and Jeffbullas.com have in common? A: All four of these sites rank high on Google SERPs and enjoy untapped authority. How do these sites consistently rank high on Google SERPs? Well, these sites do
2018-12-23
