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Vertical Video Really Might Be More Engaging - State of Digital

Vertical Video Really Might Be More Engaging - State of Digital

“Vertical Video” or portrait format will become a mainstay video ad format by 2018. That’s just one surprising, and admittedly jarring, prediction from Sarah Wood, Co-Founder and CEO of Unruly, the viral video analytics company that is probably best

Is Your Digital & Social Media Marketing Making Promises You Can't Keep?

Is Your Digital & Social Media Marketing Making Promises You Can't Keep?

Is Your Digital & Social Media Marketing Making Promises You Can’t Keep? Is your marketing delivering promises that you can't keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? Is your blog or

How to Integrate AI Into Your Marketing Strategy

How to Integrate AI Into Your Marketing Strategy

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology is now implemented in almost every aspect of our lives. We must adjust. Luckily, we’re used to adjusting, pivoting, and

Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?

Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?

When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing

How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns But rest assured –  print is not dead . Inevitably, the medium has had to move over to make room for the explosive rise of digital , but it’s far from becoming a niche format. Some traditionally

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

  Do you have social media, digital marketing and branding problems? Good news is we have real answersI We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and

How Personalized is Your Hotel’s Digital Marketing Strategy? - Duetto

How Personalized is Your Hotel’s Digital Marketing Strategy? - Duetto

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an

The Promise of Digital Marketing for Hotels - Duetto

The Promise of Digital Marketing for Hotels - Duetto

Compared to some business sectors, the hotel industry is ahead of the curve in employing digital marketing techniques. Compared to some other industries, however, hotels are still playing catch up, says Tim Peter, president of Tim Peter & Associates, a

7 Digital Marketing Trends That Are Transforming Business

7 Digital Marketing Trends That Are Transforming Business

The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and