Top In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals. However, our recent research revealed that digital video is at the inflection point of its adoption curve:
2019-01-02
Brand safety has become the central theme for digital marketers in the first half of 2017. Ever since advertisers began yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital
2019-01-02
Small business owners are individuals who privately own a business entity with the primary aim of getting profit. They also have the advantage of qualifying for preferential tax policies depending on the industry and mostly the country. Moreover, they can
2019-01-01
Another month, another glut of digital marketing stories to dive into. The usual suspects are covered, from Facebook and its internal content policing rules; to Google adding a number of new features to various offerings. There's also a great voice-search
2019-01-01
Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your
2019-01-01
Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany. An ad blocking user is
2018-12-31
It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step
2018-12-31
A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with
2018-12-30
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked
2018-12-30
