SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines. “It could be argued from the consumer point of
2022-09-09
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and
2022-09-09
How Personal and Business Branding Begins with a Professional Headshot 270 SHARES Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression Does your social media profile photo reflect the professional business brand image you
2022-09-06
Webinars are an incredibly powerful tool to train your employees, to cultivate leads, and provide valuable content for subscribers. They are also very popular because they offer a chance to learn from subject matter experts from the comfort of your home or
2022-09-06
An estimated 1 billion people take part in the Earth Day celebrations every year, according to the Earth Day Network. Since its inception in 1970, the occasion has traversed a long way, and does not limit itself to only vignettes of environmental activism
2022-09-03
As more of travel marketers’ advertising budgets shift from traditional advertising into the digital realm, a growing “war” is brewing between two of the digital ad world’s top competitors, Google and Facebook. Google may have the upper hand for now,
2022-09-03
Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Oracle's Data Cloud
2022-09-03
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems
2022-08-30
However, just because people are online and might see your business page doesn't mean that many people are converting and generating sales for your company. In fact, in order to tap into this
2022-08-29
