Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the
2022-08-14
Trust is the real currency of marketing. Without, consumers do not develop brand loyalty. Businesses that aren’t trusted can make high-quality products and still never grow. For your business to boom, you need to reach consumers in a way that inspires trust
2022-08-14
Digital marketing has seen quite a few innovations in the last few years. From video marketing to customer-driven contests, there have been tons of new methods to market your brand, drive more
2022-08-13
Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire business, or to engage with the audience. It is known as web-based marketing and
2022-08-11
Getting approached about a job opening can feel super flattering (and it’s a sure sign that you’re doing something right!), but depending on where you are in your career, figuring out how to respond can be a bit of a headache. You don’t want to come
2022-08-10
For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a
2022-08-10
When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display
2022-08-10
Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many consumers struggle to differentiate between products from different companies. That’s why
2022-08-07
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed
2022-08-07
