It's 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant,
2019-03-06
Sign up for our daily recaps of the ever-changing search marketing landscape. In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic
2019-03-05
Blogging has become so ubiquitous that the word ‘blog’ is often used interchangeably with ‘website’. Like Facebook and Twitter, blogging has entered the common consciousness and even has its own spin-offs like micro-blogging. Even your grandmother
2019-03-05
Digital marketing is constantly in flux, which is due in part to the regular algorithm changes that are made by Google. Additionally, just as trendy color schemes change annually, it’s vital for companies to stay updated with the latest and greatest ways to
2019-03-05
You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario
2019-03-04
Google’s John Mueller commented recently on Reddit about pagination. Pagination isn’t something you think about until you need to think about it. So getting a refresher on the proper use of pagination versus a canonical is useful, especially if you enjoy
2019-03-03
Whether your organic search rankings are in free fall or you observe a minor position loss on a secondary keyword, no one likes to see a drop. Though fluctuations are inevitable, especially in the face of Google’s rolling real-time algorithm updates,
2019-03-03
First let’s agree on the premise that a blog is a mandatory part of your branding, business, and overall digital marketing success. Writing regular blogs should be easy, right? All you need is to find an hour or so (ha ha) to sit down and get your
2019-03-03
With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key
2019-03-02
