Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social media algorithms, marketers have to stay up-to-date not
2019-02-28
As a social media entrepreneur and technology innovation consultant it’s my role to work at coalface of digital transformation. From small business, enterprises and start-ups I am exposed to the guts of an organisation integrating it’s digital capability
2019-02-28
Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers
2019-02-28
Visuals are becoming more and more important than ever in relation to creating compelling content. Compared to 2014, the use of visuals has shot up more than 400%, with video especially on the rise. It is easy to see why websites like YouTube are hugely
2019-02-27
The Cannes Lions celebrated the creative communications industry’s achievements and creators this past week. While this was happening, I finished judging a set of marketing awards in much more mundane surroundings at my computer. This experience got me
2019-02-27
There are a number of ways to perform accurate and effective customer research. If you are just starting out in business, there are certain things you can look for in order to determine whether you have chosen a paying niche or not. If you have been in
2019-02-27
News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising
2019-02-27
Sign up for our daily recaps of the ever-changing search marketing landscape. In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile,
2019-02-27
So you want to rank on page one of Google? Just like any other industry, SEO doesn’t lack prophets of doom, proclaiming its death every other year. But in spite of the constant negativity coming from those who see search engine optimization as a mere fad,
2019-02-27
