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The Influence of Voice Search on Featured Snippets

The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact

Why marketers need to help manage digital transformations - Marketing Land

Why marketers need to help manage digital transformations - Marketing Land

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key

Unconventional email themes can improve engagement with the right approach - Marketing Land

Unconventional email themes can improve engagement with the right approach - Marketing Land

Marketing Land Get the most important digital marketing news each day. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . Unconventional email themes can improve engagement with the right approach Themes like Tax

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs @rexg312 With over 3.5 billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most

Scarcity marketing: Does it still work? - Marketing Land

Scarcity marketing: Does it still work? - Marketing Land

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries, clothes,

6 Digital Marketing Trends for 2019 and How to Adopt Them | Convince and Convert: Social Media Consulting and Content Marketing Consulting

6 Digital Marketing Trends for 2019 and How to Adopt Them | Convince and Convert: Social Media Consulting and Content Marketing Consulting

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach their ideal customer just when that customer needs it. With the constant flux of new technologies, the way that

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It may also feel as risky as space travel: If you've never done it, working with a B2B digital marketing agency

The 3 most in-demand cybersecurity jobs of 2017 - TechRepublic

The 3 most in-demand cybersecurity jobs of 2017 - TechRepublic

Cybersecurity roles rank among the most difficult to fill in the enterprise, with the talent gap in this field expected to reach 1.8 million jobs by 2022. This is a major problem, as threats such as ransomware are at an all-time high, according to Stephen

Utilizing the Emoji for PPC Campaigns: Benefits & Best Practices | LSEO Digital Marketing Services

Utilizing the Emoji for PPC Campaigns: Benefits & Best Practices | LSEO Digital Marketing Services

News has recently circulated around the use of emojis within AdWords ad titles after multiple PPC listings have been spotted containing emojis within them. Google has not officially announced the rollout of emojis within AdWords campaigns, and has taken