Exponential's global sales strategy director says demographic marketing is dead, and identifies why marketers are still struggling with better utilising big data Demographic marketing is dead, and it’s only by combining people smarts and imagination with
2019-03-27
The following post is part of the DialogTech “Expert Voices” series where leading marketing experts share insights and best practices and recommend technologies. This post is authored by Tamara McCleary, CEO of Thulium, an agency specializing in B2B
2019-03-27
Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve
2019-03-26
Once started as the platform to connect & interact with people, social media has come a long way to become a leading online marketing channel today. By its very nature, social media is able to create better engagement than any other online marketing channel
2019-03-26
Social media is more than just a way to waste time online. Over 2.7 billion people are active on social networks, which accounts for approximately . Here’s how that user base breaks down among the top 7 social networks. Facebook is by far the
2019-03-25
With the ever-changing digital landscape, paid social is changing at a fast and furious pace. Just a few weeks ago, Snapchat rolled out self-serve access to a broad range of its ad products, and we’ve seen Facebook, Twitter, and Pinterest get more creative
2019-03-25
According to the Bureau of Labor Statistics, over 50 percent of small businesses shut down in the first four years. While these are scary stats, the startup failure rate is even worse. Over 90 percent of startups fail due to their team's inability to follow
2019-03-25
Get the most important digital marketing news each day. Measuring social traffic effectiveness when conversion is not the goal What if your primary objective isn't to convert? How do you measure the success of your content shared on social? Columnist Mark
2019-03-25
