In a world dominated by social media, influencer marketing is perhaps the best way for brands to engage with their target audience. With netizens choosing Adblockers to outsmart intrusive display ads, it is getting increasingly challenging for brands to hold
2019-04-01
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say
2019-04-01
There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the web. They *think* that publishing new content frequently will make their clients
2019-04-01
1 min ago ADVERTISEMENT Cannabis is one smokin’ industry. CBD, hemp, medical marijuana, and recreational marijuana are making headlines in all news sectors including politics, finance, health, wellness, cosmetics, and fashion. While the cannabis industry is
2019-03-31
As a small business, there are many opportunities for growth with a smart marketing strategy. But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive! A simple Facebook or Google ad campaign can cost tens of thousands
2019-03-31
Working in an agency, departments work so closely together they start to look their own kingdoms. It got me to thinking that these teams were waaay more similar to characters from everyone’s favorite show than I am sure any of them would like to admit.
2019-03-31
Get the most important digital marketing news each day. Sign up for our NEW daily brief. As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data
2019-03-30
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry. The report looks into mobile app activity in the UK, France and Germany over the last year, as
2019-03-30
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I
2019-03-29
