State of Digital Guest Contributor Leave a comment Do I need to persuade you that communication is important? Of course I don’t – you know better than me that talking personally to your customers or prospects through your website, ad copy, or marketing
2019-04-18
As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to
2019-04-17
The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic
2019-04-17
Content Marketing is an online strategy that involves creating and distributing relevant and valuable content to a targeted audience. It aims to increase brand awareness and preference. It also makes sure that the information presented reaches a large group
2019-04-17
Logo mark design and redesign have long been the foundation for every large and small brand to rise into the marketplace. The fundamental craft of logo design will always be important, however the “how” and “why” is fundamentally changing. We have
2019-04-17
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers
2019-04-17
The Complete Guide to Developing and Using Buyer Personas Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! I Want to Join! The Complete Guide to Developing and Using
2019-04-16
Online search is a routine practice among consumers and marketers alike. Need some information on a product? Just "Google it": A phrase that people say as easily as they use the word “Kleenex” as a generic term for a product. Yet advances in search
2019-04-16
Being a multilingual marketing expert, Maria Johnsen is one of the most influential people in the marketing industry. From full digital marketing services to consulting and writing books, Maria is busy running a successful business with multiple sources of
2019-04-16
