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24 Big Mistakes You Should Avoid in Content Marketing

24 Big Mistakes You Should Avoid in Content Marketing

General Success Tips / Back to Basics / Content Marketing World / Productivity / Speaker Advice 24 Big Mistakes You Should Avoid in Content Marketing Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this

Who Would You Add to Your Content Marketing Team?

Who Would You Add to Your Content Marketing Team?

Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing. But what if you could add the skill

Do TV Well and All of Your Digital Marketing Boats Will Rise

Do TV Well and All of Your Digital Marketing Boats Will Rise

Although digital and TV agencies love to fight over who deserves more credit for each click to a company’s website and every sale, both are necessary for a successful marketing strategy. Many brands stick to digital-only campaigns because they fear the

Microsoft Sets Dynamics Marketing Expiration Date for May 2018

Microsoft Sets Dynamics Marketing Expiration Date for May 2018

Last October, Microsoft told its Dynamics 365 and CRM ecosystem it would stop offering new customer contracts for Microsoft Dynamics Marketing (MDM) in November 2016. On Aug. 18, 2017, the Redmond, Wash.-based vendor took this a step further and announced it

My Top 10 Favorite Books about Digital Marketing - Raluca Radu

My Top 10 Favorite Books about Digital Marketing - Raluca Radu

Being busy with amazing projects and awesome people seems to be my thing. I just can’t say no to those projects that I feel that bring real value to those around me and I can definitely never refuse meeting people that fuel me up with their enthusiasm and

AI, big data, and more, curated by Lisa Briercliffe

AI, big data, and more, curated by Lisa Briercliffe

AI, big data, and more, curated by Lisa Briercliffe Lisa Briercliffe Social Media Communications specialist for on-line communities. Key markets IT & Comms. Influencer in M2M, Data Security, Digital Transformation http://bit.ly/1gM5ueV Brecon, Wales Reddit:

The Forceful Digital Transformation Of Marketing

The Forceful Digital Transformation Of Marketing

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62

The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

4 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your