Most nonprofits are likely aiming to amp up their social media presence this year. TheGlobal Web Index 2015 reportreveals that an average person has five social media accounts and spends 100 minutes browsing them every day. Social media is a very competitive
2019-05-06
Gianluca Fiorelli 4 Comments When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a
2019-05-05
For many local small businesses, integrated digital marketing, social media and search marketing are becoming more and more challenging and complicated. When you add numerous marketing terms, phrases and technical obstacles into the mix, some small
2019-05-05
Use today’s technology to satisfy the need for digital marketing image assets Quality photography is a must fordigital marketing. But professional photography may not be in the annual budget for small business owners looking to make their mark on the
2019-05-05
Search Engine Optimization. Three words that often intimidate new marketers and small business owners. SEO can seem like a storming sea of uncertainty. Because it’s always changing, today’s best SEO practices could very well be out of date a few short
2019-05-04
The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through
2019-05-04
The world of digital marketing is an intimidating and scary place for any business owner. But, it is also a challenging and rewarding one if you keep your finger on the pulse. The thing about digital marketing is that it changes every year. As you will find,
2019-05-04
If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much about them -- analytics is more complicated than that. It’s only when you examine
2019-05-01
People are on Facebook to chat with friends, to see friend's photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you. They have to understand who you are, what you can offer them,
2019-05-01
