Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per
2019-06-21
How to Develop an Audience First Marketing Strategy for Your Business Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling
2019-06-21
People are complex beasts, each one with their own threshold of emotions, unique preferences, and one-of-a-kind backstory. American author Libba Bray puts it best: “You can never really know someone completely.” But the best brands make it their mission
2019-06-20
Ecommerce content marketing sounds good in theory – but few sites do it well. Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day. Even though site owners have a ton of things to do – from managing
2019-06-19
One of the most common client queries I have answered during my career involves them asking why should they consistently post on their blogs. They are more concerned about the cost of content development and most of the time try to cut corners by reducing the
2019-06-19
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance
2019-06-19
Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, the podcasting medium is an incredible vehicle to supplement your industry knowledge. Every week, we will be sharing with you a
2019-06-19
The Top 15 Tools for Managing Social Media Accounts Ashley Ward Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s
2019-06-18
There are so many types of marketing we hear about today – online marketing, influencer marketing, network marketing… the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing,
2019-06-18
