The report includes findings from a survey of 171 senior executives familiar with marketing ops, at B2B companies with 2018 revenues in excess of $250 million. The results of the survey are fairly startling, and reveal a series of challenges for mainstream
2019-06-24
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive website – designed to provide financial guidance – last November. Prosper and Thrive’s articles cover small decisions, like how
2019-06-24
After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise of influencers. As lifestyle entrepreneurs, house flippers and motivational speakers took the stage next
2019-06-23
As we move closer to 2020, it is obvious to almost everyone who uses the internet that social media is not going anywhere. In fact, it is taking the world by storm a little more each day, with new features popping up left and right. It can be hard to keep up
2019-06-23
We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key
2019-06-23
Editor’s note: This post was written by our wonderful Paper.li publisher, Ann Smarty. She includes many insights that are helpful to small businesses and entrepreneurs wanting to have success on social media. According to a collection of statistics from
2019-06-23
The online shift in advertising budget from offline TV and print ads to digital media has been one of the biggest changes that we have witnessed with the growth of the Internet. Nothing new here, this has happened gradually as spend has shifted from offline
2019-06-22
HR Playing The Long Game With Digital Marketing It’s easy to fall for the appeal of investing entirely in flashy, quick marketing methods like web and video advertising . There’s no doubt that they can have an emotional punch that can immediately win you
2019-06-22
Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from
2019-06-22
