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How to Strategically Think About Technical SEO - Whiteboard Friday

How to Strategically Think About Technical SEO - Whiteboard Friday

We've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that the way you think about technical SEO could be hindering or helping your success?

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

“Instagram has let influencer marketing flourish and grow organically for many years," said Debra Aho Williamson, principal analyst at eMarketer. "Now it’s looking to turn that activity into a revenue stream. It could be very lucrative for

Nearly a quarter of digital marketers are ineffectively spending their budgets

Nearly a quarter of digital marketers are ineffectively spending their budgets

In a bid to understand how digital marketers are spending and tracking their budget, digital marketing agency Greenlight commissioned a survey of 200 digital marketing professionals. It appears that the marketing industry in 2017 contains only a handful of

46 Must-Read Articles for Entrepreneurs and Marketers

46 Must-Read Articles for Entrepreneurs and Marketers

Do you remember the time when you wanted to learn something and you had to visit school or library? And needless to say, I’m grateful for that. Whatever you want to learn, you just have to open an Internet browser, go to Google and type in what you are

How to Maximize Social Media Marketing as a B2B Company

How to Maximize Social Media Marketing as a B2B Company

If you think about the brands crushing it on social media, it's usually B2C rather than B2B brands that immediately spring to mind. That may be why many B2B companies have not fully embraced the challenge of social media marketing, instead sticking to more

How to Use SEO Traffic to Make the World a Better Place

How to Use SEO Traffic to Make the World a Better Place

There are many fine blog posts about how to improve the SEO or marketing for charity and nonprofit websites. This is not one of those posts. In this blog post, I will explore how high-traffic websites with strong SEO programs can use their ranking success to

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey | Netimperative - latest digital marketing news

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey | Netimperative - latest digital marketing news

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North

Is It Better To Send Traffic from Quora Ads To A Blog Post Or A Landing Page?

Is It Better To Send Traffic from Quora Ads To A Blog Post Or A Landing Page?

A few months ago, we published a post that introduced the Quora Advertising platform. As this post talks about an experiment we ran using Quora Ads, we recommend you give it a read. As we mapped out our Quora ads strategy, we wondered — where should we

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends

SEMrush Want to make the most out of display advertising for your business and maximize your ROI? Then it’s time to dive into the first large-scale display advertising research for ecommerce businesses on the market. We recently released Display Advertising