Convince and Convert: Social Media Consulting and Content Marketing Consulting What’s Better for B2B Marketers, Ebooks or White Papers? October 16th, 2017 Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B
2019-06-30
Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor, but I used to be that harried freelance writer trying to keep up with
2019-06-30
With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for
2019-06-29
Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social
2019-06-29
We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week
2019-06-29
Have you heard about Facebook remarketing, retargeting or custom audiences and wondered what on earth those terms refer to? Or maybe you think you know – but you’re not 100% sure? You’re not the only one! This one area seems to be a major stumbling
2019-06-29
The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference or another type of event often comes down to which tools you use. The right tools can help you interact with your audience, keep your
2019-06-28
If you’ve been to one my keynotes on this topic you heard me say that slashes hardly ever work in job descriptions: That doesn’t even fit on a business card. Good thing that employee won’t have time to hand out business cards anyway. So we should be
2019-06-28
The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned social commerce as the indisputable
2019-06-28
