Consumers consider average product ratings and number of reviews more than individual reviews because they are more accessible. Consumers don’t always act in predictable ways, choosing lower-rated products with more reviews over higher-rated products with
2019-07-01
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t
2019-07-01
The first step to launching a successful digital marketing strategy is carefully sitting down, planning it out, and putting it into place. However, the digital world practically moves at the speed of light. Tactics that worked three months ago may no longer
2019-07-01
Despite the popularity of digital marketing, printed material still works very well<\/a>. Design and print an eye-catching flyer that you can hand out at your own events. If you host a party, make sure you have some available for attendees to take with them.
2019-07-01
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark
2019-07-01
Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside
2019-06-30
When brands look at how they can best leverage the growing voice of influencers, there’s a shift from the single high-profile celebrity toward a more diverse lineup. So-called micro-influencers able to create high engagement rates are gaining steam. This
2019-06-30
Convince and Convert: Social Media Consulting and Content Marketing Consulting What’s Better for B2B Marketers, Ebooks or White Papers? October 16th, 2017 Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B
2019-06-30
Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor, but I used to be that harried freelance writer trying to keep up with
2019-06-30
