When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was
2019-07-13
Become a specialist if you want a career in digital marketing July 8, 2019 18 min read There are 1000x more generalists than specialists in Digital Marketing. Linkedin lists 1.4M people with the role of Marketing Manager but only 1,100 Technical SEOs, for
2019-07-12
Last month, I sat down with Vivek Bapat, SVP, Global Head of Marketing Strategy and Thought Leadership at SAP to talk about the Evolution of Brands, Digital Transformation and Purpose-Driven Marketing. I can tell you that meeting was one of the most
2019-07-11
In the era of digitalization, most marketers have turned to online marketing tools and praise them as being the most effective. On the other hand, there are also marketers that still preach the power of traditional marketing methods. However, what if these
2019-07-09
A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and sales efforts back. Why? Well, you need these semi-fictional characters, created based on market research, to represent your ideal
2019-07-07
The role of a Digital CoE is to maximise the potential opportunities of digital media and technology to meet the multichannel marketing goals of an organisation. A DCoE or Marketing Centre of Excellence is often a key part of digital transformation projects
2019-07-07
Promoting a product online may seem difficult. Traditionally, businesses have different sales channels that include distributors, wholesalers, retailers, and more. But now these transactions are online, which means the strategy needs to change as well.
2019-07-07
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s
2019-07-06
13 min read Why and how I developed the RACE marketing planning framework In the latest editions of my books on digital marketing and in our Smart Insights members resources, we feature the Smart Insights RACE planning framework for creating and managing a
2019-07-05
