Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results. Google algorithm is now much harder to crack than before. Besides, 75 percent of online users do not scroll past the first
2019-11-04
There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do
2019-11-03
Does your site have an incredible library of content built up? If you have hundreds (or thousands) of blog posts and articles, it’s key to make sure that your valuable evergreen content is still getting traffic. If you’re constantly publishing new
2019-11-02
Do you want to increase blog traffic and bring in more visitors to your blog? It’s a simple question, with most likely a resounding YES as an answer. It’s the same for many brands: you can create valuable, engaging content. You can be sure it’s going
2019-11-01
I’m a small business owner, in fact I’m an army of one and yet I manage to compete with businesses employing hundreds of people with multi-million dollar budgets. Since automating my digital marketing I’ve become what is known as an influencer, I’ve
2019-10-31
Social media marketing is a crucial element of all new companies’ marketing success, and you’re about to find out why. For many people, social media platforms have become a source of entertainment, socialization, and news consumption. In recent times,
2019-10-30
Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback is constantly surfacing about your company, your
2019-10-29
People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating
2019-10-29
In the past couple of weeks, two big surveys have been released: 1) The annual blogger survey from Orbit Media; and 2) The Content Marketing Institute and MarketingProfs B2B content marketing survey. Both surveys focus on the content we produce, why we do
2019-10-28
