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The Simple Content Marketing Strategy for Startups

The Simple Content Marketing Strategy for Startups

The Simple Content Marketing Strategy for Startups Pocket When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically

How SEO is changing in 2020

How SEO is changing in 2020

How SEO is changing in 2020 Search Every digital marketing department is in a scramble to respond to core algorithmic updates that rolled out early in 2020. Are you up to speed with the latest? On January 13, 2020, Google began to release a January 2020 Core

9 Reasons to Build a Content Engineering Practice

9 Reasons to Build a Content Engineering Practice

opens the door to a personal, cognitive, more human era. The practice of content engineering involves content modeling, schema, microdata markup, . These disciplines help connect the dots between content strategy and development, and between marketing and

4 Mistakes Not to Make When Choosing A Software Development Company

4 Mistakes Not to Make When Choosing A Software Development Company

In theory, solving problems with software development is easy — just find the best custom software development company to bring your ideas to life. But how do you actually find companies with talented developers? That’s where the problem lies. There are

How to grow your e-commerce business in 2020 | Smart Insights

How to grow your e-commerce business in 2020 | Smart Insights

E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you're serious about your e-commerce business, then you're probably already plotting how

Are You Committing Random Acts of Marketing and Sales?

Are You Committing Random Acts of Marketing and Sales?

How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another

4 Easy Steps to Mindful Digital Marketing - Search Engine Journal

4 Easy Steps to Mindful Digital Marketing - Search Engine Journal

In mindful practices like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones. The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the

The Future of Content Marketing: It’s Not What You Think

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of

How to Manage Social Media for Business in Only 18 Minutes a Day

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to