Content marketing is fast becoming the marketing currency of the digital age. Customers are getting increasingly savvy to manipulative marketing tactics, and it’s turning them off. At root, they want content that provides them with value – not an endless
2020-02-04
> Top four social listening tools for 2020 and why they’re great Top four social listening tools for 2020 and why they’re great Social Sponsored 15 Oct 19 | Sponsored Content: Awario Every business wants as much customer feedback as possible. That’s why
2020-02-04
Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an
2020-02-04
You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how you can figure
2020-02-03
1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience 2- Optimise your content for voice search. By next year, 30% of searches
2020-02-02
The evolution of marketing hasn’t been a straight road. As the world becomes more digital and more connected, the way that we use marketing has to change and adapt accordingly. In 2010, Instagram launched. That means that many of us remember a time before
2020-02-01
Consumers are bombarded with an abundance of marketing messages and promotions on a daily basis. Brands that produce this marketing spend a ton of time, money, and other resources to get those messages in front of their customers and other people they want
2020-01-31
Brands have more access to consumer data today than ever before. When used effectively, this data fuels targeting, personalization, and segmentation, unlocking tremendous value for brands. But with this power, comes responsibility. This article explores
2020-01-31
Customers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine
2020-01-30
