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9 Reasons to Build a Content Engineering Practice

9 Reasons to Build a Content Engineering Practice

opens the door to a personal, cognitive, more human era. The practice of content engineering involves content modeling, schema, microdata markup, . These disciplines help connect the dots between content strategy and development, and between marketing and

4 Mistakes Not to Make When Choosing A Software Development Company

4 Mistakes Not to Make When Choosing A Software Development Company

In theory, solving problems with software development is easy — just find the best custom software development company to bring your ideas to life. But how do you actually find companies with talented developers? That’s where the problem lies. There are

How to grow your e-commerce business in 2020 | Smart Insights

How to grow your e-commerce business in 2020 | Smart Insights

E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you're serious about your e-commerce business, then you're probably already plotting how

Are You Committing Random Acts of Marketing and Sales?

Are You Committing Random Acts of Marketing and Sales?

How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another

4 Easy Steps to Mindful Digital Marketing - Search Engine Journal

4 Easy Steps to Mindful Digital Marketing - Search Engine Journal

In mindful practices like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones. The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the

The Future of Content Marketing: It’s Not What You Think

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of

How to Manage Social Media for Business in Only 18 Minutes a Day

How to Manage Social Media for Business in Only 18 Minutes a Day

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to

How to apply 2020's key trends to your digital marketing strategy | Smart Insights

How to apply 2020's key trends to your digital marketing strategy | Smart Insights

Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you need to create a digital marketing strategy that will guide your marketing efforts this year. As you already know, marketing trends get outdated fast.

How to Find the Best Instagram Hashtags and Explode Your Reach

How to Find the Best Instagram Hashtags and Explode Your Reach

Believe it or not, yes, hashtags are still popular. Many, many people don’t understand the use of hashtags and have, therefore, stopped using them. Don’t be fooled though. There are still plenty of people and businesses who rely on hashtags to find