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How to Create a Successful Marketing Strategy for a New Product Launch

How to Create a Successful Marketing Strategy for a New Product Launch

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an

6 Things You Must Do to Find out if Your Content is Engaging

6 Things You Must Do to Find out if Your Content is Engaging

You share it with the world and hope to engage your audience. But how do you know if it’s working? Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how you can figure

12 Must-know Digital Marketing Tips

12 Must-know Digital Marketing Tips

1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience 2- Optimise your content for voice search. By next year, 30% of searches

How Digital Marketing Has Evolved Over the Last Decade

How Digital Marketing Has Evolved Over the Last Decade

The evolution of marketing hasn’t been a straight road. As the world becomes more digital and more connected, the way that we use marketing has to change and adapt accordingly. In 2010, Instagram launched. That means that many of us remember a time before

3 Emotions Your Marketing Needs to Move Your Customers to Action

3 Emotions Your Marketing Needs to Move Your Customers to Action

Consumers are bombarded with an abundance of marketing messages and promotions on a daily basis. Brands that produce this marketing spend a ton of time, money, and other resources to get those messages in front of their customers and other people they want

How brands can thrive in an age of privacy reform - ClickZ

How brands can thrive in an age of privacy reform - ClickZ

Brands have more access to consumer data today than ever before. When used effectively, this data fuels targeting, personalization, and segmentation, unlocking tremendous value for brands. But with this power, comes responsibility. This article explores

How predictive advertising is changing the future of digital marketing

How predictive advertising is changing the future of digital marketing

Customers desire shopping experiences that reflect their persona and buying patterns. Research shows that customers are willing to pay a price premium of up to 16 percent for brands offering tailored experiences. Today, big data analytics and machine

The Simple Content Marketing Strategy for Startups

The Simple Content Marketing Strategy for Startups

The Simple Content Marketing Strategy for Startups Pocket When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically

How SEO is changing in 2020

How SEO is changing in 2020

How SEO is changing in 2020 Search Every digital marketing department is in a scramble to respond to core algorithmic updates that rolled out early in 2020. Are you up to speed with the latest? On January 13, 2020, Google began to release a January 2020 Core