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IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

With inflation at a 40-year high, soaring energy costs, and a plunging stock market, what’s the outlook for IT and B2B tech spending in 2023? The answers may surprise you. Spiceworks Ziff Davis (SWZD) just released its 2023 State of IT research report.

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only the next few feet in front of you. You take unsure baby

How to excel in your current and future SEM roles

How to excel in your current and future SEM roles

In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel.  Your employer often provides

Here's Why CRM For Digital Marketing Helps Boost ROI - DigitalMarketer

Here's Why CRM For Digital Marketing Helps Boost ROI - DigitalMarketer

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat

Apprenticeship for candidates | Two Octobers

Apprenticeship for candidates | Two Octobers

two octobers apprenticeship your onramp to digital marketing Worried that you don’t have the qualifications or training to get the job of your dreams? A job that challenges, excites and puts you on a great path for the future? Our digital marketing

3 Digital Marketing Tips in a Privacy-First World

3 Digital Marketing Tips in a Privacy-First World

Can you have personalization, marketing and privacy? Sure can. It'll take some work, though. Online privacy has been a growing concern as the internet has become more intertwined with everyday life. Emphasis on online safety has increased, leading to a

Are Nofollow Links A Google Ranking Factor?

Are Nofollow Links A Google Ranking Factor?

At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google

What Is A Content Management System (CMS)?

What Is A Content Management System (CMS)?

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or CMS) are talked about often and have become a standard aspect of most

Website Navigation Best Practices - 9 Navigation Design Tips and Warnings

Website Navigation Best Practices - 9 Navigation Design Tips and Warnings

Every website has a menu. But some are much better than others. Your website navigation menu is absolutely the key to success in digital marketing. It’s one of the most important elements on your website because it affects the most important outcomes: And