Images Powered by Shutterstock
Why First-Party Data is The Future of Digital Marketing

Why First-Party Data is The Future of Digital Marketing

It seems that the era of third-party cookies is becoming a thing of the past.  Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,

5 Elements Of Digital Marketing That You Must Consider - Business Review

5 Elements Of Digital Marketing That You Must Consider - Business Review

In this article, we have talked about five elements of digital marketing. So, do check them out and let us know your thoughts! Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with

3 Components of an Experience Maker | Why It Matters for Modern Businesses

3 Components of an Experience Maker | Why It Matters for Modern Businesses

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with

8 Ways to Improve Your Customer Service Security

8 Ways to Improve Your Customer Service Security

“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t it? But that’s how undermining your customer service security may actually

How to Optimize Your Coworking Contact Page for Better Conversions

How to Optimize Your Coworking Contact Page for Better Conversions

If you’re running a coworking business, you know that your contact page is key to your website. After all, it’s the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every

Customer Happiness | 4 Tips to Measure What Truly Matters

Customer Happiness | 4 Tips to Measure What Truly Matters

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t

CFPB Warning to Consumer Financial Services Digital Marketing Providers

CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law Regulatory and Litigation Developments for Advertisers and Marketers Home > Financial Services/CFPB > CFPB Warning to Consumer Financial Services Digital Marketing Providers CFPB Warning to Consumer Financial Services Digital

Council Post: How To Offer Free Products And Services To Build Long-Term Customer Loyalty

Council Post: How To Offer Free Products And Services To Build Long-Term Customer Loyalty

Businesses often use incentives to get customers to come back, shop again and become loyal patrons, but it doesn’t always work. An incentive must provide something the customer truly values; if it isn’t worth their time, it won’t be a priority—and

Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for