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Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high

The Importance of Positive Emotional Connections With Customers

The Importance of Positive Emotional Connections With Customers

Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Customers are more likely to be loyal to a brand if they’ve had a positive emotional connection with it. According to a

3 Ways Consumer Insights Improve Brand Reputation

3 Ways Consumer Insights Improve Brand Reputation

Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it directly impacts word of mouth and shapes brand loyalty towards businesses.

Top digital marketing strategies for driving B2B sales

Top digital marketing strategies for driving B2B sales

Top digital marketing strategies for driving B2B sales Pulse Mix August 23, 2022 11:34 AM #FeaturedBy: Safari Offers Cold calling The digital marketing space opened avenues for B2B vendors to use competitive strategies to generate sales and expand their

How Google uses NLP to better understand search queries, content

How Google uses NLP to better understand search queries, content

Search Engine Land » Channel » SEO » How Google uses NLP to better understand search queries, content How Google uses NLP to better understand search queries, content Learn the role that natural language processing plays in making Google search even more

Image Optimization Tips For Better User Experience

Image Optimization Tips For Better User Experience

Home » Blog » 3 Image Optimization Tips For Better Website User Experience 3 Image Optimization Tips For Better Website User Experience 2022 August 24 by Jon Torres Great images improve social sharing, website dwell time, and overall content engagement. But

Role of process mining in digital transformation - BusinessWorld Online

Role of process mining in digital transformation - BusinessWorld Online

The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations have increasingly recognized the potential for streamlining their operations

How Marketers Can Upskill for the AI Economy

How Marketers Can Upskill for the AI Economy

From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for researching and gaining insight from an audience, AI can generate large