Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with
2024-06-18
“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t it? But that’s how undermining your customer service security may actually
2024-06-18
If you’re running a coworking business, you know that your contact page is key to your website. After all, it’s the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every
2024-06-18
Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t
2024-06-17
All About Advertising Law Regulatory and Litigation Developments for Advertisers and Marketers Home > Financial Services/CFPB > CFPB Warning to Consumer Financial Services Digital Marketing Providers CFPB Warning to Consumer Financial Services Digital
2024-06-09
Businesses often use incentives to get customers to come back, shop again and become loyal patrons, but it doesn’t always work. An incentive must provide something the customer truly values; if it isn’t worth their time, it won’t be a priority—and
2024-06-09
The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for
2024-06-08
The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high
2024-06-07
Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Customers are more likely to be loyal to a brand if they’ve had a positive emotional connection with it. According to a
2024-06-05
