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5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one, because it involves changing elements of who you are and how you communicate it,

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing since 2017 ($425 billion), made a dramatic leap during in 2020 ($645 billion),

Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a created set of values and an image which are vital in encouraging tourism and

What To Know About Modern Marketing Strategy

What To Know About Modern Marketing Strategy

Contact Us What To Know About Modern Marketing Strategy Modern marketing has made quite an impact on the industry. A lot more industries are looking to take to social media platforms to promote their businesses due to the target audience across social media

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at Search Engine Journal Bio Follow According to data from Statista, 92.1% of U.S.

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin most everything, including marketing and the internet. With that in mind, here are

43 People Changing Advertising For The Climate

43 People Changing Advertising For The Climate

This week is the Cannes Lions Festival Of Creativity - the huge annual jamboree for the advertising and PR industry. Sustainability is one of the main themes, but change isn’t easy for an industry based on selling more stuff to more people. Advertising

4 Strategies to Level Up Your Personal Branding

4 Strategies to Level Up Your Personal Branding

While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding.  Like a business, you need to maintain your brand to show potential employers and associates the best