Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global
2023-07-12
When the average person is heading to a concert, sporting event or convention, they’re probably not thinking about the broader environmental impact of bringing together a big assembly of people in one place — but to be fair, that’s not their job. That
2023-07-11
While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action to follow through on the promises — it remains a talking shop for
2023-07-11
Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times are changing and part of that change is happening as we speak. There’s no
2023-07-08
The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an advantage over subsequent entrants to the market by virtue of precedence enabling
2023-07-07
As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no longer there. More and more, we see consumers calling on brands, influencers,
2023-07-03
5 Tips for Health Brands to be More Treat and Less Trick Brad Godolphin 27/10/2022 In this post-Covid world, competition between health brands is fierce. Just in time for Halloween, Brad Godolphin, Associate Creative Director at BBH London, shares his tips
2023-07-03
I can write a few thousand words about how emails are the bane of my existence, but I have to sip the bitter nectar of my professional reality every morning as I open my eyes and tap on the barrage of Gmail notifications on my phone. It also doesn’t help
2023-06-24
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand, Hart is eager to help professionals and entrepreneurs identify and communicate
2023-06-11
