Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at Search Engine Journal Bio Follow According to data from Statista, 92.1% of U.S.
2024-05-19
Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin most everything, including marketing and the internet. With that in mind, here are
2024-05-16
This week is the Cannes Lions Festival Of Creativity - the huge annual jamboree for the advertising and PR industry. Sustainability is one of the main themes, but change isn’t easy for an industry based on selling more stuff to more people. Advertising
2024-05-15
While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding. Like a business, you need to maintain your brand to show potential employers and associates the best
2024-04-28
There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair
2024-04-23
Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up with brands like Coca-Cola and
2024-04-21
Web3 technology is gaining traction — and in many ways, it is leading the charge of political and economic revolution. Many leaders and innovators are taking up the challenge of finding ways to use Web3 technologies to make the world a better place. I
2024-04-12
Buffer 0 Shares We’ve all heard of the value of having a strong personal brand. However, many of us still hesitate to cite various reasons. ‘It’s too hard, it takes too long, too much effort, ‘I don’t know what to say’—all of these excuses are
2024-04-10
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Think about this for a moment: almost 40% of the world’s population, over 2.96billion people, consider
2024-04-04
