There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any marketer would want their ad campaign to be as effective as possible from the
2023-09-04
When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary depending on whether you’re engaging in B2B marketing or B2C marketing, there’s
2023-09-02
Register Tuesday, October 25th | 11am - 3pm ET A one day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. This summit is 100% free. You’ll learn
2023-09-02
Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy is becoming more and more prominent. Take the recent mental health kick, where
2023-08-24
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s
2023-08-23
SAN FRANCISCO--(BUSINESS WIRE)--Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the
2023-08-22
Fashion is one of the world’s largest consumer industries, estimated to be worth over $3 trillion by 2030. But with 4.7 million metric tons of CO2 emitted annually stemming from 17M+ tons of textile waste in the U.S. alone, the fashion industry is also the
2023-08-16
Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to
2023-08-13
Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their existential manifestation becoming dislocated from their commercial objectives? Our
2023-08-12
