Spurred by digital transformation and the's industry obsession with seamlessness, branding and brand experiences have grown entirely boring, argues Wolff Olins' global principal of creative Wayne Deakin. It's high time to shake things up and ditch the
2025-01-04
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome and Apple’s anti-tracking changes on iOS devices have made first-party data more
2024-12-28
Artificial intelligence, often abbreviated to AI, is becoming a mainstay in modern business practices. Marketing, sales, and customer service can all benefit from the capabilities AI provides for companies. And this inclusion of AI in marketing isn’t
2024-12-19
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona
2024-12-17
3 Easy Ways to Target Your Potential Customers 3 Easy Ways to Target Your Potential Customers The difference between customers that convert and potential customers that don’t covert can be costly. Sometimes the difference is as simple as changing the
2024-12-13
The live events industry has evolved rapidly since pre-pandemic days. Until Covid-related lockdowns put a stop to social gatherings, event planners had the luxury of knowing that most of the action was onsite in the physical world. As a result, any digital
2024-11-27
A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%) of consumers now show no brand loyalty at all. Among the respondents, only 6% of
2024-11-17
Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an increasingly crowded marketplace. To get started on this endeavor, you will need to
2024-10-22
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the
2024-10-18
