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How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

How B2B Brands Can Embrace The Metaverse, BeReal, & Other Developing Social Channels

Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what keeps the online world indispensable for marketers is the fact that social media

How to Build an International Brand

How to Build an International Brand

When starting off a business, one of your main intentions will always be to expand it and make sure it reaches a global audience by building an international brand.  But you will need to get over some hurdles to get there.  Not only do you have to face the

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one, because it involves changing elements of who you are and how you communicate it,

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing since 2017 ($425 billion), made a dramatic leap during in 2020 ($645 billion),

Destination Branding Comes of Age - Advertising Week

Destination Branding Comes of Age - Advertising Week

When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a created set of values and an image which are vital in encouraging tourism and

What To Know About Modern Marketing Strategy

What To Know About Modern Marketing Strategy

Contact Us What To Know About Modern Marketing Strategy Modern marketing has made quite an impact on the industry. A lot more industries are looking to take to social media platforms to promote their businesses due to the target audience across social media

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at Search Engine Journal Bio Follow According to data from Statista, 92.1% of U.S.