As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But that’s not the case. Building on the downshift in consumer enthusiasm that grew
2023-02-23
In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for their annual meeting. There was one big question on attendees’ minds: how
2023-02-22
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of
2023-02-22
Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply chain and committing to the promotion of the circular economy. Every action
2023-02-21
Whether you bought an off-the-shelf PC or assembled a gaming or office rig yourself, an oft-overlooked part of the computer buying process is sometimes the most important: your choice of keyboard. Sure, every keyboard will let you type something and have it
2023-02-21
The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their work practices, or the way they pay their taxes, or their treatment of employees –
2023-02-15
How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers at LinkedIn’s inaugural B2B
2023-02-11
Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by employees through social media activities, as opposed to company social media activities,
2023-02-11
Self care is all the rage nowadays, and while I'm still not very good at it, it has me thinking about our corporate brand experiences and what a little "self" care might be able to do in that arena. Of course, I'm being loose in my interpretation of "self
2023-02-10
