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No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no longer in the days of Burger King tweeting "women belong in the kitchen"—but the

How To Use Personal Branding To Advance Your Career

How To Use Personal Branding To Advance Your Career

Whether it’s in entrepreneurship or entertainment, the right personal image can pave the way to a successful career. Well-crafted personal branding helps nurture trust and showcases each of us as individual professionals in our field. But it’s a different

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3. VIP CONTRIBUTOR CEO and Social PR Consultant at The Buyer

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect brands and creators for sponsored content. But a majority of the 17 creators who

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents.  Millennials tend to reject the quality over quantity mantra of their own upbringing

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of senior executives. It’s not just a marketing-industry problem, either. In a survey of

Why Investing In Good Brands Makes Sense for Your Wallet

Why Investing In Good Brands Makes Sense for Your Wallet

Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their options. These other options are generally high-quality brands that do tend to

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers entered a new content battleground. Not only can brands and people become writers and

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it