Metaverse is a word that seems to be on everyone’s lips these days—from Mark Zuckerberg to Chrissy Teigen to your own CEO—but what is it, why has it become such a buzzword, and what do you need to know about it? Let’s start by going back in time
2023-06-01
If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by a manager or co-worker at some point in your career. But I'm here to tell you
2023-05-31
While economic storm clouds gather, public hotel companies said in earnings calls that their deal and development work remains largely strong — and intact. Earnings seasons for the hotel sector is nearly over, and one striking aspect of executive comments
2023-05-28
A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be met with a lifestyle full of burnout, instability and constant scrutiny from
2023-05-27
The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking clicks and views, then serving more of the same. Web3 will leverage fandom to connect
2023-05-25
For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer. They develop an interest in it. Then they desire it. Eventually, they act by
2023-05-21
Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of active users and optimize the user experience, methods to grow rapidly change. Although
2023-05-20
This week, four outdoor drinkware brands — Klean Kanteen, MiiR, Stanley and YETI — announced a first-of-its-kind partnership to identify opportunities and actions that will reduce carbon emissions across their shared manufacturing supply chain. Deemed the
2023-05-19
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its much-lauded campaign “Real Beauty” in 2004, personal care brand Dove has
2023-05-16
